Introduction

In a remarkable move signifying interest in the digital realm, Kellogg's, the American cereal powerhouse, has filed a series of trademarks for its various brands, hinting at a potential venture into the creation of Non-Fungible Tokens (NFTs)​​.

Kellogg's Trademark Filings

On May 24, 2023, twelve separate filings were sent to the US Patent and Trademark Office (USPTO) for the following Kellogg's brands:

• Froot Loops
• Special K
• Kellogg’s
• Pop-Tarts
• Cheez-It
• Rice Krispies
• Krave
• Eggo
• Mini Wheats
• Bear Naked
• Frosted Flakes
• Pringles​​

The filings reveal an intriguing vision: the utilization of their food products in "online virtual worlds". The plan encompasses the transformation of various cereals, breakfast bars, and snacks into NFTs​.

No Guarantee for NFT Launch

While these filings represent a significant step towards the digitalization of Kellogg's brands, it's crucial to clarify that they do not necessarily guarantee the launch of NFTs or metaverse-related assets featuring their food products. Currently, the filings serve as a marker, paving the way for Kellogg's to explore the potential of its intellectual property within the Web3 ecosystem​.

Other Companies Exploring the NFT Space

Kellogg's is not alone in expressing interest in the NFT and metaverse space. Other companies, including Mercedes Benz and Fidelity, have also filed trademark and patent applications that indicate a potential future in the metaverse. Mercedes Benz filed five metaverse and NFT-related trademarks in December 2022, while Fidelity filed three patent applications for offering investment services and financial planning across virtual worlds​.

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FAQ

What is Kellogg's plan with the filed trademarks?

Kellogg's has expressed interest in using their food products in "online virtual worlds" and potentially transforming various cereals, breakfast bars, and snacks into NFTs.

Does the filing of trademarks guarantee the launch of Kellogg's NFTs?

No, these filings do not guarantee the launch of NFTs or metaverse-related assets featuring Kellogg's food products. They merely indicate Kellogg's potential interest in exploring its intellectual property within the Web3 ecosystem.

Are other companies showing interest in NFTs and the metaverse?

Yes, other companies, including Mercedes Benz and Fidelity, have filed trademark and patent applications indicating interest in the NFT and metaverse space.

When did Kellogg's file the trademarks?

Kellogg's filed twelve separate trademarks for its various brands with the USPTO on May 24, 2023.

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